Founded by textile designer Ravid Haken, PINKISH is a handmade lingerie brand for men that embraces softness, visibility, and a kind of soft confidence that doesn’t need to shout, but it definitely makes you look twice.
“All of Haken’s designs are inherently sexy. Crochet has the ability to choose loop sizes, meaning that the classic technique can be morphed into something that has more of a saucy, peekaboo effect.” (VOGUE.com)
Uncover
our story
PINKISH was born from touch — the touch of yarn on skin, the touch of memory, the touch of something intimate and unseen.
It began in silence, in slow stitches, in queer daydreams of what men’s lingerie could be: soft, raw, and real.
Designed by Ravid Haken, a textile and fashion designer. PINKISH brings a new language to the body, one made of threads, tenderness, and rebellion. Every crochet thong, every strap, every loop is a small defiance: against speed, against shame, against what’s expected.
This is craft as desire.
This is softness as power.
This is a future stitched by hand.
PINKISH isn’t just underwear. It’s a secret you choose to show.